Privacy Policy

Who is responsible

POP Gaming LLC is responsible for the personal information described in this policy.

Some third parties we work with, such as our payment provider and advertising platforms, also decide for themselves how they use some of the information they receive. Their own privacy policies apply to that use.

Information we collect

Information you give us when you order or contact us:

• Your name, email address, phone number, and billing and shipping addresses.
• Order details: the products you buy, order value, and payment status.
• Messages you send us by email or through our contact form: your name, email address, phone number if you give it, and your message.
• Product reviews you submit: the name you enter, your rating, and your review. To stop spam we also keep a scrambled (hashed) form of your IP address with the review; we do not keep the IP address itself.

Payment information: payments are processed by our payment provider. Your full card details are entered directly with them and we do not receive or store them. We receive confirmation of payment and a payment reference, and our provider may show us limited details such as the card type and last digits.

Information collected automatically: our website stores your cart in your browser so it is still there when you come back. When analytics or advertising tools are active (see below), they may collect:

• IP address and approximate location derived from it.
• Browser and device information, and device and cookie identifiers.
• Pages viewed, referral sources, visit times, and how you interact with the site.
• Advertising click identifiers, if you arrived through an ad.
• Shopping events that we choose to measure, such as product views, searches, add-to-cart, checkout started, and completed purchases with order value, currency and product identifiers. Not every event is sent to every platform.

When you buy from us, we may also send your email address and phone number to Google, Meta and TikTok in hashed (scrambled) form, through features such as Google enhanced conversions and Meta and TikTok advanced matching. This helps them match your purchase to an ad you saw. Hashed contact details are still personal information.

How we use personal information

To run the store, which we need to do to sell to you:

• Process and fulfill your order, and arrange shipping and delivery.
• Handle returns, exchanges and refunds.
• Answer your questions and provide support.
• Detect fraud and keep the website secure.
• Keep the financial records the law requires.

For analytics, advertising and marketing, which are optional:

• Understand website traffic and how visitors use the site.
• Measure which ads lead to purchases, and improve ad performance.
• Build remarketing audiences and show personalized ads, where enabled.
• Send marketing emails where the law allows, which you can stop at any time.

Buying from us does not mean you have agreed to every form of advertising tracking. Your choices are explained in the sections below.

Legal bases for processing (UK customers)

Where UK data protection law applies, we rely on these legal bases:

• Order processing and fulfillment: performance of our contract with you.
• Tax and accounting records: compliance with our legal obligations.
• Fraud prevention and website security: our legitimate interests in protecting our customers, our store and our payments from fraud and misuse.
• Customer support: performance of our contract with you, or our legitimate interest in answering questions from people who contact us.
• Analytics and advertising: your consent. We do not currently ask for this consent, so we block non-essential analytics and advertising tools for visitors we identify as being in the UK, the European Economic Area or Switzerland.
• Email marketing: your consent, or, where UK electronic-marketing rules allow it, our legitimate interest in telling existing customers about similar products. You can unsubscribe at any time.

Google Ads and personalized advertising

MyFurryPaws may advertise through Google Ads, including conversion tracking and remarketing.

Third-party vendors, including Google, may show MyFurryPaws ads on other websites and services across the internet. Google and other vendors may use cookies, advertising identifiers and similar technologies to recognize your previous visits to our website and to show you ads based on them.

We may use website activity to build advertising audiences and to measure which ads lead to purchases.

You can manage or turn off Google's personalized advertising in Google Ads Settings. This controls Google's ads personalization only. It does not turn off every other technology described in this policy.

Google explains how it uses information from sites that use its services at policies.google.com/technologies/partner-sites.

Analytics and tracking technologies

We may use Google Analytics 4 to understand website visits, popular pages, how visitors interact with the site, shopping behavior, conversions and site performance. Analytics data is not anonymous: it is linked to device and cookie identifiers.

We may turn on Google Signals and Google Analytics advertising features. These let Google link analytics data with information from people signed in to Google accounts who have allowed ads personalization, for cross-device reporting and advertising.

We may use Google Tag Manager. It is a tool that loads and manages other tags, such as those above. It does not itself build advertising profiles. What is collected depends on the tags it loads.

Meta and TikTok advertising technologies

We may use the Meta Pixel (Facebook and Instagram advertising) and the TikTok Pixel. These run in your browser when you visit our site.

When active, they may be used to measure ad performance and website traffic, record the shopping events we configure, understand what visitors do after clicking an ad, build or improve advertising audiences, and support personalized advertising. Meta and TikTok receive this information and use it under their own policies.

We may also send the same shopping events directly from our server to Meta (Conversions API) and TikTok (Events API), together with hashed contact details as described above. Server-side events can reach these platforms even if your browser blocks their pixels.

Who we share information with

We share personal information where it is needed to run the store:

• Our payment provider, to take payments, prevent fraud and handle chargebacks.
• Website hosting and infrastructure providers.
• Independent suppliers and fulfillment partners, and shipping and logistics companies, to prepare and deliver your order.
• Email and customer-support service providers, when we use them.
• Google, Meta and TikTok advertising and analytics services, and other analytics or measurement providers, when those tools are active.
• Regulators, authorities and professional advisers, where the law requires it or to establish or defend legal claims.

Some of these act only on our instructions. Others, especially advertising platforms, also use information for their own purposes under their own policies.

Sale and sharing of personal information

We do not sell customer contact lists for money.

We use, or plan to use, advertising and analytics technologies provided by companies such as Google, Meta and TikTok. When these technologies are active, certain information about your use of our website, such as cookie IDs, IP address, the shopping events described above and hashed contact details, may be shared with these providers for advertising measurement, audience creation, and personalized advertising.

Under some privacy laws, disclosures of personal information for targeted advertising may be considered a "sale" or "sharing" of personal information, even when no money is exchanged.

Where applicable, you can opt out of this activity using our Your Privacy Choices page, linked at the bottom of every page. Your choice is saved in a cookie, so it applies to that browser and device; if you clear your cookies or switch device, opt out again there.

You can also submit a privacy request, including an opt-out, by emailing us at support@myfurrypaws.com. If we can match your request to your customer records, we also stop using your contact details for advertising, such as hashed email addresses and phone numbers.

Our website recognizes and honors applicable Global Privacy Control (GPC) browser signals as opt-out requests for the sale or sharing of personal information, without you needing to do anything else.

You may also manage personalized advertising preferences directly through Google, Meta and TikTok's advertising settings.

These preferences do not prevent us from using personal information necessary to process orders, provide customer support, maintain website security, or comply with applicable legal obligations. Opting out of advertising is also separate from unsubscribing from marketing emails: use the unsubscribe link in any email for that.

Cookies and similar technologies

We use, or may use, three kinds of technologies:

• Essential: needed for the cart, checkout, payment fraud checks and security. Our payment provider may set its own cookies for fraud prevention.
• Analytics: used to measure traffic and improve the website.
• Advertising: used for conversion tracking, remarketing, audience building and personalized ads.

Analytics and advertising partners may set and read their own cookies and identifiers.

We block non-essential analytics and advertising technologies for visitors we identify as being in the United Kingdom, European Economic Area or Switzerland, because we do not currently request consent for these technologies.

We estimate visitors' locations using technical information available to our website, including browser and device signals. These estimates may sometimes be inaccurate, for example when a visitor uses a VPN.

More detail is in our Cookies Policy.

Email marketing

We may send offers, promotions and product news by email to customers who subscribe, or where the law otherwise allows, for example to customers who have bought from us.

Every marketing email includes an unsubscribe link, and you can also unsubscribe by emailing us. We act on unsubscribe requests promptly.

Order confirmations, shipping updates and replies to your questions are not marketing. We send these even if you unsubscribe from marketing.

International transfers

MyFurryPaws is operated by POP Gaming LLC in the United States. We work with service providers, advertising platforms and fulfillment partners that may process personal information in other countries, including China.

We share information with international fulfillment partners when necessary to process and deliver orders. We share only what the order needs: the recipient's name, delivery address, the contact details the carrier requires, the products ordered, and delivery instructions. We do not share advertising audience data with suppliers.

Privacy laws in the countries where information is processed may differ from those in your country of residence.

You may contact us using the details below for more information about our international data-processing practices.

Data retention

We keep personal information for as long as reasonably necessary to fulfill orders, provide support, meet tax and accounting requirements, prevent fraud, deal with legal disputes, and for other lawful business purposes.

Order history is kept for tax and accounting purposes. Marketing contact details are kept until you unsubscribe. After that we keep a record that you unsubscribed, so we do not email you again.

Advertising and analytics platforms keep the information they receive according to their own retention settings and policies.

Your privacy rights

Depending on where you live, you may have the right to:

• Access the personal information we hold about you.
• Correct it, or have it deleted.
• Receive it in a portable format.
• Object to or restrict how we use it.
• Withdraw consent you have given.
• Opt out of targeted advertising, and of the sale or sharing of personal information, where applicable.
• Any other rights your local privacy law gives you.

To make a request, email support@myfurrypaws.com. We may need to verify your identity first. We respond within the time required by the law that applies to you. We may keep some information where the law requires us to, such as order records for tax purposes.

We will not treat you differently for exercising your privacy rights. If you are in the UK or the EU, you can also complain to your data protection authority.

Security

We use reasonable technical and organizational safeguards to protect personal information, including encrypted connections to our website and limiting who can access order data.

No method of transmission or storage over the internet is completely secure, so we cannot guarantee absolute security.

Children's privacy

This store is not intended for children, and we do not knowingly collect personal information from children where the law prohibits it. We do not use children's personal information for advertising.

If you are a parent or guardian and believe your child has given us personal information, contact us at support@myfurrypaws.com and we will delete it.

Policy changes

We may update this policy. The date at the top of the page shows when it last changed. Where the law requires it, we will give you additional notice or ask for your consent before a material change applies to you.

Contact information

• MyFurryPaws
• Operated by POP Gaming LLC
• Email: support@myfurrypaws.com
• Business address: 30 North Gould Street, ste R, Sheridan, WY, 82801, United States

You can also reach us through our contact page.